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Domain Names

How to choose a good one!

Sale! $7.49.com from GoDaddy.com - 120x60So why is it considered to be so important to choose a good domain name and what is "a good domain name".

Choosing a domain name can be determined by your website content, the business and product you are selling, the information you are giving away and your personal choice. 

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So once you have discovered how to build a website, and your website content and products for sale are deciced upon you are ready to think about its domain name.  Lots of factors will play a part in your selection of a domain name. 

The use of keywords in your domain name is very popular.  It gives instant recognition of your product (used cars) and (chicago) gives location of your business. 
www.usedcarschicago.com
www.qualityusedcarschicago.com

However, there are also problems with using such domain name.  The search engines will form words within the domain name which may not have any connection to the business e.g., use, chic, ago.  This is an automated system so there is no way of controlling it.  The use of separators (with a dash) will define the words and prevent this from happening.

www.used-cars-chicago.com
www.quality-used-cars-chicago.com

It is also possible to shorten the domain name by using the first letter from the words first included or a short snappy domain name that is easy to remember. 

www.ucc.com
www.qucc.com

www.bestcars.com
www.gooddeals.com

Sometimes it is just as effective to use words that have some significance to the business but the word is not directly connected.  These type of domain names would be suitable to print on t-shirts and hats.

www.quick.com  -  Kelly's quality used cars  -  quality-used-cars-kelly
www.daft.com  -  Dubai's Accommodation of Flats and Townhouses


Using these suggestions of selecting  a domain name will require some thought, creativity and experimentation.  It is important to understand that it may assist in search engine optimization or easy recognition but this exercise on its own does not guarantee ranking in the search engines.  So perhaps it worth your while to spend a little time on coming up with something that will suit but do not get caught up on this for a long period of time.

So to your success you have created your own website and chosen an appropriate domain name.  The next step is to get your site hosted - web hosting.


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I have used many domain registration services and to date - GoDaddy is my preferred choice.

My very best to you ........

Kevin Barham

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